District News

BCHS senior recognized as Outstanding Business Student

Posted: May 24, 2012

Jonathan Martin is building his business empire one bottle at a time.

The BCHS senior was recently named the 2012 Outstanding Business Student of the Year for launching Eagle Pride water, packaged in a BC-themed bottle.

Jonathan is seeing the project through from start to finish – he came up with the idea, created a business plan, pitched the idea to local investors and received from them a $1,100 grant to get the ball rolling. Labels (see below) were ordered in late May, and bottling and sales are set to begin in early June.

“He’s really a great, self-motivated student,” said BCHS business teacher Anthony Malizia, “Eagle Pride water is a great idea and I’m sure he’ll do wonderful things in the future.”

The project is as much an indication of Jonathan’s business savvy as it is his sense of independence.

“I like the aspect of working for yourself and being self-sufficient,” said Jonathan, who hopes to one day open a restaurant with his father. “I just really like doing my own thing.”

Jonathan says proceeds from sales of the water will benefit sports booster clubs and a possible turf playing field. He has spoken to various booster clubs and the Bethlehem Central Athletic Association to incorporate Eagle Pride water into fundraisers and benefits.

“I think people might spend an extra few dollars on a case of water if they know it’s going to a good cause,” he said.

For more information on Eagle Pride water, visit its Facebook page.